Armenia Business Etiquette- World Travel Guide -

Armenia was the first country to adopt Christianity as its state religion in AD301. To explore Armenia is to delve into history: from Erebuni, an archaeological site studded with over 200 ancient rock engravings; and Ughtasar, an ancient fortress perched on top of a mountainous plateau; to countless monasteries and churches embedded in dramatic landscape.

Yerevan, the capital of Armenia, is one of the oldest cities in the world, founded nearly 2,800 years ago during the time of ancient Babylon. Although most of the old town was demolished in the 1930s, it is now decked out in more modern Soviet design. Indeed, Yerevan represents the very crux of Armenia: withholding both its ancient origins, a turbulent passage through time and now the forging of new beginnings.

Despite the violence of its history, Armenia is beautiful. Lake Sevan is the largest lake in the Caucasus, much praised for its pure waters and stunning setting, whilst North Dilijhan is a resort touted for its medicinal mineral waters. Touristic infrastructure is continually improving and there is greater opportunity to hike and horse ride every year.

Armenian character is key: the towns and cities are relics of endurance. It is the character of the locals that leads them to proudly inform visitors that Winston Churchill always insisted on Armenian brandy in preference to French. So follow their advice and raise a glass to Armenia.