Northwest Airlines - United States Airlines

The Vision of Northwest Airlines
To build together the first choice airline and global alliance network with the best people; each committed to exceeding our customers' expectations every day.

The Checklist for the Future
Run a Great Airline
Providing safe, clean, on-time air transportation with luggage, in a professional and consistent manner, is the core of Northwest's mission. We provide prompt and appropriate service recovery when, despite our best efforts, something goes wrong. Northwest leads the industry in consistent reliability, a source of competitive success and employee pride.

Put Customers First
Employees have made the Northwest Customers First Plan the industry leader. We have an ongoing commitment through Customers First Plus to continue to outpace our competitors by providing the best customer service in the industry. We will also do our utmost to offer the best service recovery in the industry by solving problems on the spot. We will strive to be the first choice for passengers and shippers with innovative technology and courteous, convenient service. This allows us to create more choices and make it very easy for customers to do business with us, with the best schedules and the simplest access to our network.

Focus on People
By taking care of Northwest people -- our greatest asset -- they will take care of our customers and our customers will come back in increasing numbers to travel on the Red Tail. We will achieve this objective through enhanced communications, fair and progressive labor relations, state-of-the-art training, and continued improvements to employee services and facilities.

Build our Network
By expanding service from each Northwest hub, domestically and internationally, by expanding our flying and building our alliances with other carriers we will create robust, profitable and sustainable growth. We will further develop cargo and mail services, enhance sales relationships, and grow capacity by flawlessly executing the long-term fleet plan to take delivery of a new aircraft every two weeks for the next five years.

Secure our Future
The Company must ensure sustainable financial stability through a commitment to profitability and shareholder value. This is key to each employee because job security and prosperity are only guaranteed if we are financially successful. To do this we will execute strategies to improve performance, increase productivity, grow revenues, identify high potential areas for expansion, and strengthen our balance sheet by controlling the cost of doing business. We will continue to improve facilities in all service areas and make the investments necessary to execute the Checklist. Significant improvements are underway to the terminals and runway systems of all five Northwest hub airports. The best single example of this is the new Northwest WorldGateway in Detroit.