Orange Jordan
Orange
Since its launch in 1994 in the UK market, Orange has been synonymous with making mobile communications an intuitive part of everyday life. Orange is widely perceived as a global international brand that stretches across the world due to its creative philosophy that focuses not on technology and products, but on the benefits they bring to people. Orange endeavors to bring customers closer to the people, information and entertainment they value, whenever wherever.

Today the home of Orange has become Paris following their acquisition by France Telecom in August 2000. In June 2006, as part of France Telecom Group's integrated operator strategy to deliver simple convergent products, Orange became the single brand for mobile, internet and TV offers in France, the United Kingdom, the Netherlands and Spain, strengthening Orange's position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services.

Orange is one of the world's leading telecommunications operators with over 153 million customers in 220 countries worldwide.

Jordan Telecom Group
In 2000, France Telecom entered as a strategic partner with Jordan Telecom Group. The French player gradually increased its shares in Jordan Telecom Group until it became the majority shareholder (51% of the shares) by 2006.

Jordan Telecom Group integrated in 2006 to integrate its operations; Jordan Telecom- the fixed retail business unit, MobileCom- the mobile business unit, Wanadoo- the internet and data business unit, e-Dimension- the content business unit,and the wholesale business unit, to become the sole integrated operator in Jordan and the region

In line with FTGÌs approach to introduce the Orange brand through its worldwide subsidiaries, JTG began adopting Orange for all its services in 2007, a step that came to complement its movement towards the integrated operator concept by merging all of its four companies in 2006 under a single umbrella. Jordan Telecom Group now serves more than 2.3 million subscribers.

Comments: 0
Votes:15