Primaris Airlines
What if we started with a rather simple but compelling idea: What if we built an airline around a person? Not a "fare" or a "customer" or a "seat in a seat." But a real, live, budget-challenged, road-warrior person. What would this airline feel like? What should a trip cost? Where would it start from? Where would it go?
We assembled a senior team with unparalleled careers in airline operations, entrepreneurial business-building and public service. These are passionate people with proud reputations and deep-seated commitment.
And so began Primaris - the first airline designed for whom we call the "Professional Class." You know them. They travel a lot. They travel long distances. They deserve space, connectivity, convenience and courtesy. At a price they can afford. (Or their company will let them get away with.)
They are you.
"Professional Class" people often need to work on the plane. But other airlines cram them into three-abreast coach seats. So, what if we made every seat on brand new Boeing fleet a big, wide, leather first-class seat? And took out every middle one? What if?
"Professional Class" people need to stay connected with their fast-paced world. What if we could provide them with outlets to plug in their computers and before long high-speed connectivity at every one of those wide, wonderful seats? What if?
"Professional Class" people operate under tight financial guidelines. Their companies insist they find the lowest fare. Business Class is a reach. First Class is out of the question. So, what if we offered these wide, wonderful seats with the full complement of business and entertainment amenities and all of this at below conventional economy class prices? What if?
What if? is Primaris Airlines. 2 X 2 from back to front - and never a middle seat. Resources to realize the most productive in-cabin experience. Low, easy-to-understand, no-asterisk pricing. And a lot of common courtesy. We begin flying between New York, Chicago, Los Angeles and San Francisco in 2010. Other domestic destinations will follow in short time. We inaugurate international service in 2011.
Welcome aboard.
Mark G. Morris
Founder and CEO
Votes:9
Comments: 0