Standard, The
About Us
OVERVIEW
The Standard has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The popular daily publication reaches 479,000 readers and has an audited circulation of 224,128 copies a day. The paper is distributed Monday through Friday throughout Hong Kong.
The Standard is not just a preferred channel for readers, but also a substantial platform for advertisers.
Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format.
The Standard’s website (www.thestandard.com.hk) has been revamped to now include breaking Local, World and Sports news. Access to all sections of the website – including updating news - is free.
Market Positioning
* The Standard is the “First Free English Daily Newspaper in Hong Kong”.
* News sections present the latest Local, Business, China, World and Sports events, while the Features sections cover a wide range of topics.
February 2008 Readership
Survey conducted by Oracle Added Value
479,000 - Total current readership
216,000 are degree holders
292,000 are property owners
383,000 are frequent travelers
198,000 have high shopping sentiment
479,000 are mobile phone owners
218,000 are affluent readers
94,000 are investment savvy individuals
Different industry categories of The Standard’s current Advertisers
Airline, Travel & Tourism Hotels, Resorts & Club Associations
Arts & Culture Hospitals & Pharmaceuticals
Banking, Finance, Investment & Insurance Motor
Computers & Information Technology Property (Local & Overseas)
Education Retail & Shopping
Electrical & Household Appliances Restaurants & Bars
Events, Exhibitions & Awards Telecommunications
Food & Beverage Transportation & public utilities
Government Bodies & Associations TV, Media & Online Portals
Home & Decor Watch & Jewelry
Publishing Days
Monday to Friday (5 days a week), except public holidays
Format
Full-color, Tabloid
Circulation and Distribution
Distributed at 247 street points, with an audited circulation of 224,128 copies a day.
The paper is also distributed in corporations, luxury residential estates, professional associations, exclusive membership clubs, government offices, private and public hospitals, local and international schools, universities and other educational training centers.
The Standard is also available in selected premier coffee shops, airlines, hotels and restaurants, gas stations and car parks, shopping malls and high-end recreational activity centers.
It is also distributed in Macau - in hotels, airlines, government offices and selected street points.
ADDRESS
The Standard
3/F, Sing Tao News Corporation Building
No. 3 Tung Wong Road, Shau Kei Wan
Hong Kong
Tel: (852) 2798 2323
Fax: (852) 2305 1765
For Advertising Enquiries, please call our Advertising Hotline
(852) 3181 3311 or Fax your request to (852) 2758 3579.
Votes:11
Comments: 0