Banglalink Bangladesh - Cell Phones Bangladesh

banglalink - making a difference

When banglalink entered the Bangladesh telecom industry in February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments.

Within one year of operation, banglalink became the fastest growing mobile operator of the country with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with banglalink.

Products and Services

banglalink entered the market with a promise of making mobile phone affordable for people. This promise was kept and banglalink was the first operator to introduce a flat rate for all calls (inside own network and to other operators) for the convenience and ease of customers. Thus "desh" was launched - the best prepaid package for making calls to any network.

In addition, a new prepaid package, banglalink desh "rong" has also been launched. This package offers attractive tariff plan for customers who need to talk within the banglalink network. "Rong" is a Bengali word that means "color" - the objective is to give customers a brand that they can refer to as colorful and lively. banglalink desh is already a very popular and well-liked brand - banglalink desh rong is a brand extension to enrich the brand.

Targeting the corporate and SME segments, banglalink has launched "banglalink enterprise" with state of the art services including GPRS, corporate SMS broadcast, dedicated customer relationship management, and customized packages. banglalink enterprise offers customized telecom solutions for different businesses as per their requirements and the objective of banglalink enterprise is to assist the clients at every step as their businesses grow.

banglalink also offers extensive range of value added services for customers. Recently, interactive voice portal has been launched for customers who are not SMS savvy. banglalink 'amar tunes' (CRBT) service is extremely popular with customers with a rich library of English, Hindi, Bengali and Arabic songs - all ready to be set as caller ring back tones. banglalink has also been the first operator to launch Missed Call Alerts for customers. In addition services like Song dedication; logo and ring tone download; and i'bubble (voice message) make the portfolio rich. banglalink has also launched GPRS in most major cities and will extend to major districts by end of 2007.

banglalink continues to offer products and services approaching different consumer segments with distinct communication needs. banglalink focuses heavily on enhancing service and quality as well. In 2006, enhancements were done in terms of network quality and customer service. There was aggressive improvement of indoor coverage, and wherever necessary, especially in-building solutions were installed in case of enterprise customers and corporate clients. To provide better customer service, a new, expanded, state of the art call center has also been established. At the end of the 2006, there have been a six customer care centers and 63 franchise centers across the country attending various customers with different queries.

In 2006, banglalink also became a leader in terms of its advertising quality and setting very high standards for competition and others. The corporate TV commercial of "din bodol" based on the theme "making a difference in people's lives", touched everyone through out the country and was adjudged the best TVC of the year according to the leading dailies of the country like Prothom Alo and New Age. This TV Commercial has become a matter of national pride for Bangladesh as it has been nominated for the best TV Advertisement of the year with 4 other international television commercials at the GSMA Award 2007. GSMA Award is considered to be the Oscar of mobile industry. In line with this, 'making a difference' has been formally launched in 2007 as the tagline for banglalink - enhancing the corporate platform for the mother brand. This year, the corporate brand strategy is to establish 'making a difference' as the platform for the brand. The communication strategy is to produce television commercials based on true stories of Bangladeshi people who started with nothing, have achieved success and glory in their respective fields and have made a difference in life. To support this, events, sponsorships and activations under the corporate brand have also been chosen with ones that have the essence of 'making a difference'.