Cell C South Africa

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WeÌre not just talk!
Cell C is about people. While our network keeps people talking we are also involved in the lives of South Africans everyday through our social responsibility programmes and sponsorships of sports and entertainment events.

It is for this reason that most of our social responsibility investment focuses mainly on education-related projects with vulnerable children. But the commitment doesn't end there - although education is a key theme throughout much of the investment we make in the country, education that can make a difference is what is important to us.

We are currently involved in the following programmes:

Take a girl child to work day
Take a Girl Child to Work Day was South Africa's most public and collaborative initiative focused on the girl child. It involves everyone in South Africa - government, business, celebrities and ordinary men, women, girls and boys.

In May 2003, adults across South Africa took girl children between the ages of 14 and 18 with them to their place of work. This was a huge success and, in May 2004, this was repeated, with people taking their own daughters or other young relatives or friends to work with them.

The theme in 2004 was Today's Dreams, Tomorrow's Reality. To realise one's dreams, one has to be confident and bold enough to face life's challenges head on - one has to be differentiated from the rest of the pack and yet be diligent.

These attributes resonate with Cell C's brand values of choice and individuality and connect well with the take a girl child to work day initiative - a conduit through which girl children can build dreams, aspirations and self-esteem.

Nelson Mandela Gateway Sponsorship
Cell C sponsored R6 million towards the building of the Nelson Mandela Gateway in Cape Town, which is spearheaded by the Robben Island Museum (RIM). Robben Island represents one of the most vivid symbols of South Africa's transition and Cell C is serious about fulfilling the moral and social imperatives of this transition.

Heartbeat Centre for Community Development Partnership
Cell C has established a partnership with the Heartbeat Centre for Community Development, which is a registered non-profit organisation focused on meeting the needs of AIDS orphans.

Cell C Heritage Education Initiative
Cell C has embarked on a national heritage education initiative aimed at utilising schools programmes offered by museums and other heritage sites, to encourage learners to use education as a means of fighting poverty and other socio-economic ills and to broaden their horizons regarding career choices.

To this end, Cell C fully subsidised an educational tour of Robben Island for Grade 11 and 12 students for five days, every month from 22 July 2002. Cell C committed R500 000 which included transport, entrance and catering costs.

SA Fit for Children
Cell C committed R450 000 to the SA Fit for Children Campaign as part of the National ChildrenÌs Day celebrations. The campaign aims to give hope and encouragement to South Africa's children.

C for the City
Cell C launched its 'C for the City' inner city rejuvenation project in which some 40 graphic artists, poets and photographs were involved. Through Cell C's commitment, the face of the city of Johannesburg was transformed when works of art were enlarged and installed on city buildings bringing life and vibrancy to the city's central business district.

The Durban School of Music
The Durban School of Music has been encouraging young people to make music since 1998. And now, with the generous support of Cell C, they are entering a bright and promising future.
visit the site

Cow Parade
Following on the international success of CowParade, CHOC SA (Childhood Cancer Foundation) obtained the rights to bring CowParade to South Africa with full sized fibre-glass cows, creatively decorated, painted and adapted to represent the people, places, culture and heritage of this unbelievable country.

Having stampeded through the streets of New York, London, Tokyo and Auckland to name a few, CowParade is now hitting three cities in South Africa - Johannesburg, Durban and Cape Town.

The South African CowParade has coincided with the simultaneous launches of the Parade in Manchester and Stockholm in 2004, and will culminate in an auction in May 2005. All proceeds from the auction will go to CHOC - for children with cancer.