SK Telecom South Korea
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We have made numerous historical breakthroughs in the Korean telecommunications industry. We have evolved from a first-generation analogue cellular system operator to the world's first provider of second-generation CDMA service, then to the 2.5-generation CDMA 2000 1x system operator, as well as the world's first commercialization of third-generation synchronized IMT-2000 system to the world's first company to commercialize (CDMA 2000 1x EV-DO). In 2006, SK Telecom also launched the world's first HSDPA service, which allows for video telephony via a mobile phone.
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Today's telecommunications industry is going through immense changes. Boundaries between industries are collapsing across wired and wireless communications, broadcasting, finance and other services. SK Telecom has mapped out a variety of future growth drivers that will create new value for customers. Our focus is on the deployment of wireless Internet services such as GXG, and Mobile Cyworld, and new convergence services such as Satellite DMB, Telematics, Digital Home and M-Finance. SK Telecom is making strong efforts are also being made to advance into new business areas that combine wired and wireless services, such as MelOn and Cizle.
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SK Telecom brings customers a more convenient "U-Life" by providing a wide range of innovative and customized services. These include "NATE" and ÏJune,Ó wired and wireless combined services, "M-Finance," a new mobile financial service, "T INTERACTIVE," a wireless customized service and other cutting-edge convergence services such as Digital Home, Telematics, and Mobile RFID. At the same time, we are getting ever closer to our customers, encouraging them to directly participate our service development.
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In order to help bridge the "Digital Divide," we support disenfranchised groups that are still excluded from the information loop, either through lack of income or education, or physical or mental handicaps. To this end, we plan to carry out increased strategic and long-term social contribution activities by establishing a network of close working relationships with national social welfare foundations. SK Telecom will also reinforce internal systems that promote volunteerism and charitable giving. This will help the company practice social contribution, together with its employees. We believe this is the best way to give back to society some of the boundless love that our customers have shown us.
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SK Telecom opens a future of unlimited opportunity and potential. Based on our technological expertise and operating know-how gained in the Korean telecommunications arena, we have advanced into Asian markets including China, Vietnam, Mongolia, and Cambodia. In addition, our cutting-edge wireless Internet technologies, platforms and content are being exported to advanced countries such as the U.S., France, and Israel. This will establish a solid foundation for SK Telecom to spring forward as a major player in the global market.
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