Taiwan Panorama - Taiwan Newspapers

Taiwan Panorama
Wherever You Find Chinese People, You'll Find Taiwan Panorama

We'll go to any length--and any place--to get a story, November 1988.
Taiwan Panorama magazine (formerly Sinorama magazine) is a national magazine published by the Government Information Office. The magazine was founded in 1976 as a Chinese-English monthly, and added Chinese-Japanese and Chinese-Spanish editions in 1980 and 1981. In 1986, we established Kwang Hwa Publishing (USA) in Los Angeles to better serve our nearly 10,000 subscribers in the US. To meet the differing needs of readers in different regions, we began publishing regional editions, coming out with a North American edition in September 1986 and a Southeast Asian edition in February 1989. To ensure the accuracy of the magazine¡¯s content, we also hired an information editor whose sole responsibility is checking our facts.

Taiwan Panorama can be found in the collections of major American and Japanese university and municipal libraries. In the case of the Vancouver Public Library, the magazine is read so frequently that it now carries a label asking borrowers to immediately report any missing copies. After reading an article on the potter Sun Chao in Taiwan Panorama, the UK¡¯s Victoria and Albert Museum sent representatives to Taiwan to acquire his work. Taiwan Panorama is a must-read for the upper management of Taiwan Philips because executives of their Dutch parent company are loyal readers of the magazine and frequently ask about Taiwan-related issues reported in its pages. In addition, the foreign press cites Taiwan Panorama and reprints its content more frequently than that of any other Taiwanese print media outlet.

Taiwan Panorama is truly everywhere. When cyclist Hu Jung-hua met an old overseas Chinese while cycling deep in the Andes in southern Peru, the old man pulled out a copy of the magazine to entertain this traveler from his old homeland. When Chinese singer Teng Ge¡¯er was being interviewed by Lin Feng for his TV series about mainland China, his wife kept flipping through a Taiwan Panorama article on the Mongolian diaspora.

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International. Bilingual. Culturally Integrated. Irreplaceable

International: Taiwan Panorama addresses international issues and is global in its distribution. The magazine¡¯s editors have always had three areas of focus¡ªcontemporary Taiwan, traditional culture, and reports from abroad¡ªand have striven relentlessly to grow the magazine into a comprehensive, international publication that is ¡°based in Taiwan, concerned about mainland China, and looking at the world.¡± To strengthen the magazine¡¯s global perspective, publicize Chinese cultural traditions, and express the concern we share with the world about environmental protection, we have produced series on subjects that have included Sinology and Sinologists, the world¡¯s best-known universities, important people of Chinese ancestry, animals, Chinese cultural trademarks, and the cultures of Taiwan¡¯s indigenous peoples. We have also collected these series and republished them in book form.

Bilingual: Over the 30 years of Taiwan Panorama¡¯s existence, it has added a Chinese-Japanese edition to its original Chinese-English edition, and has come to be distributed in more than 160 of the world¡¯s countries and regions. In selecting articles for publication every month, our greatest concern is that our reports go deeply into the issues. To provide our readers with the most full and accurate translations for our bilingual layout, each article is translated into English by native speakers as well-versed in Chinese are they are in English. Taiwan Panorama is simply the best publication out there for foreign nationals, overseas Chinese, and Taiwanese working and studying abroad who wish to learn about Taiwan and about Chinese culture.

Culturally integrated: The driving forces behind Taiwan Panorama¡¯s growth have been the constant hard work of its staff, and the outstanding reviews and acclaim the magazine has received. We are proud of Taiwan Panorama¡¯s achievements, but we are not content to rest on our laurels, for we are keenly aware of our responsibility and our mission as we produce every issue. Our aim is to provide our readers with accurate and detailed news, whether it concerns events in Taiwan or abroad. Our larger goal is to make all who know Taiwan love it still more, and to encourage those who don¡¯t know it yet to learn something about it.

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Growth : Taiwan Panorama's Diverse Distribution

Taiwan Panorama is distributed in more than 160 countries and regions around the world, and has achieved a peak circulation of more than 70,000 copies per month. Given that each copy is read by an average of more than 10 people, we estimate our monthly readership to be nearly 1 million.

Our target readership are individuals who know, love, and understand Taiwan, as well as students, researchers, and library users. We also provide the magazine to political and economic bodies, organizations involved in cultural exchange, and political and economic elites around the world by distributing it free of charge at Taiwan¡¯s representative offices overseas. Other targets include academic institutions, people involved in the arts and culture, trade executives, Taiwanese businesspeople, overseas Chinese, and international trade organizations and foreign nationals who have dealings with and care about Taiwan.

Taiwan Panorama has also built domestic and international media alliances. In Taiwan, we have ties to radio stations in all of the island¡¯s counties and major municipalities. We are also developing alliances with international partners including Radio Taiwan International, which broadcasts internationally on 55 frequencies in 19 languages; the Voice of Han broadcasting network, which aims to improve cross-strait relations; Eastern Television, which has a significant presence online and in broadcasting in both Asia and North America; and the American online TV station WECTV. By continually increasing cooperation with other media outlets, Taiwan Panorama is extending its reach both domestically and abroad.

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Raising Taiwan's Profile

In keeping with our reporting on Taiwan and Taiwan¡¯s efforts toward internationalization, in January 2006 we formally changed the magazine¡¯s name from Sinorama to Taiwan Panorama. Our content is unchanged¡ªwe remain committed to reporting on all facets of Taiwan and Taiwanese society, and to tracking developments affecting ethnic Chinese around the globe. We at Taiwan Panorama hope to make the magazine an important spokesperson for Taiwan in the world¡¯s print media, one that keeps the world better informed about Taiwan and raises our island¡¯s international profile.