Tiger Airways
Three Terrific Years And Roaring
Shareholder Structure
Group Structure
Core Business Strategy
The Proven Business Model
Low Fares, More Savings, More Choices
Brand New Aircraft
Three Terrific Years And Roaring
Tiger Airways is Asia Pacific's true low fare airline. It offers passengers not only one of the lowest possible airfares in the market, but safe, reliable and convenient point-to-point air travel as well. Tiger Airways took to the skies from Singapore in September 2004 with two aircraft in its fleet and three routes in its network. Within three years of operation, Tiger Airways now flies to more than 27 destinations across 9 countries in Asia-Pacific on a fleet of brand new Airbus A320 aircraft.
Shareholder Structure
The Tiger Aviation Group's shareholders are: Singapore Airlines Limited (49%); Indigo Partners LLC, the investment firm founded by Bill Franke (24%); Irelandia Investments Limited, the private investment arm of Tony Ryan and family (16%); and Temasek Holdings Pte Ltd (11%).
Group Structure
The Tiger Aviation Group consists of Tiger Airways Singapore and Tiger Airways Australia, both 100% owned by the Tiger Aviation Private Limited.
Core Business Strategy
Tiger Airways, a true low fare airline, operates on three customer-focused core strategies:
Market stimulation - creating opportunities for new travellers and empowering budget-conscious people to fly more often by making travel affordable with its consistent low fares.
Stringent cost controls through our operations so that we can keep our fares consistently low for travellers.
Capacity utilisation - maximising the number of sectors served by our aircraft per day with efficient air traffic planning.
The Proven Business Model
The Tiger Airways business model is based on Europe's successful Ryanair, which uses its very low cost base to offer very low fares. This involves scrutinising every single aspect of the business to remove non-essential costs but not cutting any corners in passenger safety, security and punctuality.
This includes:
Online Internet sales to help keep sales and distribution costs low. 85% of flights are booked direct at www.tigerairways.com.
Ticket-less travel to save on print and distribution of paper tickets.
Removing frills so passengers only pay for what they want. Excess luggage, meals and entertainment onboard flights are all available at affordable prices should passengers want them.
New aircraft provides new technology with greater fuel efficiency and less maintenance, plus passengers enjoy a more comfortable ride.
Operating at budget terminals and secondary airports to reduce operating costs.
Short aircraft turn-arounds to keep ground time low and flying time high. This means more seats can be sold on more flights for passengers to enjoy more cheap fares, and
Outsourcing aircraft maintenance to reputable companies such as Singapore Airlines Engineering Company to ensure high safety standards are achieved at competitive rates.
Low Fares, More Savings, More Choices
Tiger Airways consistently strives to be the leading low fare airline in Asia-Pacific. It is committed to offering passengers real cost savings in air travel not just through provision of low airfares, but through a comprehensive range of Tiger Add-On products such as Luggage UpsizeĆ, Sports Equipment Check-in and Seat Selector. These Tiger Add-Ons are designed to ensure passengers can enjoy more convenience, assurance and comfort when flying with Tiger Airways.
In addition, Tiger Airways has teamed up with various partners to provide great hotel deals and budget accommodation, car rentals, and even travel insurance to passengers - all available online at www.tigerairways.com.
Brand New Aircraft
Tiger Airways recently ordered 50 brand new Airbus A320s to grow its fleet to 70 Airbus aircraft, making it one of the region's largest and fastest growing low fare airlines. By operating newer aircraft which ensures better fuel efficiency, the airline can not only realise greater cost savings, but passengers can also benefit from more low cost airfares coupled with true comfort in travelling.
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Updated August 31, 2007
Votes:36