WaltaINFO
WaltaINFO
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Thursday, 01 May 2008
Walta Information Center
Walta Information Center (WIC) is a private media outlet established with the objective of filling the wide gap of information flow throughout the country. Established in December 1994, the center is now celebrating the thirteenth year of its establishment.
Prior to the establishment of WIC information flow in the country suffered a great deal since there was only one News Agency outlet. WIC then came into being at a time when press freedom was blossoming with the view to promote peace, democracy and development and thereby fill the information gap.
The center got the name of Walta for three major reasons. First Walta is meant to indicate that the center caters to become a pillar of the information flow in the IT stage of our time. Second Walta gathers information of all sorts from various poles and spots of the globe and avails it to public use.
Third important aspect in the nomenclature of the center was the view to commemorate the deeds and achievements of a certain revolutionary by the name Walta, who did his level best in the armed struggle to topple the Dergue regime.
When WIC took off from the ground about 13 years ago, it did so as a local news agency with minimal personnel and material resources at its disposal. There were a total of 26 employees including the general manager in a four-room office here at the WIC headquarter in Addis Ababa. Branch offices contributing the lionÌs share of the information gathered by Walta, were thenset up at Amhara, Oromia and the SNNPR regions. The news items gathered and posted by WIC concern Ethiopia and related aspects and are meant to both local and foreign consumption.
Ever since its establishment, WIC was bent on changing its organizational structure with the view to make it more efficient. The center comprised of three major departments. Apart from producing various news and commentary items under the auspices of the News and Information, IT and Marketing departments, the center tightened its belt and prompted the information supply job by posting news, commentary, TV programs and various other items of paramount importance either through the print, visual or website media.
The launching of news in English was vital in the supply of information pertaining Ethiopia to the outside world.
An evaluative assessment conducted during the fall of 2005 revealed that the organizational structure and strategy adopted by the center during its establishment has fallen far short of helping WIC achieve its objective. This then led to the adoption of a new structural and strategic planning framework. This came into being as of February 2006. WIC launched newer sections like Information Research and analysis, Polling and Monitoring, apart from revamping older ones in ways that are commensurate with its aim of promoting peace, democracy and development.
WIC has now grown into a powerhouse of information on Ethiopia and related topics be it in the form of news, commentary, TV program or short articles. The new organizational structure it put into effect has helped tremendously in achieving the desired goals.
Vision
The WIC caters to bring about national consensus on national issues thereby promoting peace, democracy and development. It seeks to become a leading media outlet in the Horn of Africa with up-to-date and standard information on national as well as continental issues.
Missions
Ô Gathering information of national significance from local as well as international sources and availing them to public use after careful scrutiny and analysis.
Ô Quenching the ever-increasing thirst for balanced, timely and accurate information through print, visual or audio outlets and thereby contributing to the creation of an information-rich society.
Ô Assisting the on-going democratization efforts through transparent, and timely panel discussions, print materials, documentary films, TV programs and various translation items, and
Ô Rendering services at affordable and reasonable price.
Aims
Ô Availing documented information for researchers and various other stakeholders
Ô Staging public forum on a host of current and debatable issues
Ô Monitoring information from various international news sources and availing them for public use after careful scrutiny.
Ô Promoting Ethiopia and its peoples through continuous TV programs and documentaries.
Ô Promoting Unity despite diversity among our peoples and pinpointing the investment potentials of the various natural-resource-rich regions.
Ô Catering for greater freedom and democracy among citizens through talk shows, panel discussions and printed materials.
Ô Seeking reliable customers for all the products of the center
Ô Rendering quality service to customers by propping up the efficiency and commitment of employees.
Values of WIC
1. Excellence
2. Innovation
3. Team spirit
4. Respect
5. Integrity
6. Social profit
7. Creativity
8. Belongingness
9. Speed
Your reliable Power of Service In Ethiopia!
Contacts
Website: www.waltainfo.com
Email: wic@waltainfo.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it , wic@ethionet.etThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Tel: +251-114670303Fax: +251-114670302
P.O.Box: 12918
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